Corporate-eese

If you ever scan a corporate website and after 30 secs you have no idea what they do, then chances are it’s been written in corporate-eese: an over generalization of ideas and concepts linked together with familiar buzz words. Usually this is a sign of a weak client list and lack of longevity as a company. However, even if you have little experience you can still entice a reader to discover more about talking in plain English.